copy-writer
Section copy — pdp
Opus · phase 3 · voice-filter: pass
← Back to run index
run · 2026-05-11-stage-5b-natural-harmony-pdp
generated · 2026-05-11 17:21 UTC

Voice filter — self-check

Status
PASS
Forbidden phrase hits
0
Em-dash hero openers
0
Cliché count
0
Filter set: Huxberry forbidden_phrases (Discover, Experience, Elevate, Unlock, Embrace) plus the NHC organic-claims and manufacturing-location pattern sets plus em-dash hero openers. Zero matches across 115 authored strings.

Coverage

Sections authored12
Slots authored21
Verified claims shipped9
Placeholders rendered3

Section copy stack

hero — Above-the-fold composite

2 authored slots
atf-trust-badges · list (trust-strip role)
  • Pill 1: Made to order — ships in 5 working days
  • Pill 2: {{ claim-needed: 10-year warranty }}
  • Pill 3: Free GCC delivery
verified · made-to-order partial · 10-year warranty (placeholder)
delivery-promise · microcopy
Made to order — ships in 5 working days
2 alternates
  • Made to order. Ships in 5 working days.
  • Made to order — every mattress, built to spec in 5 working days
char_count: 39
verified · made-to-order

sticky-add-to-cart — Mobile split + desktop top bar + in-page nav

1 authored slot
desktop-in-page-nav · list
  1. Overview
  2. Reviews
  3. FAQ
  4. Layers & Materials
  5. Product Specs

Active link gets underline treatment in #54412f (warm brown) per layout spec.

gallery — Product gallery feature strip

1 authored slot
feature-strip-icons · list
  • Individually Pocketed Spring Core
  • Reinforced Edge Zone
  • Airelle Natural Wool Comfort Layer
  • Velura knit cover — TENCEL™ and cashmere infused
4 verified claim references

buy-box — Right column composition

2 authored slots
primary-atc · cta
2 alternates
  • Add to bag
  • Buy now
char_count: 11 · Resting color #537156, hover #3A4F3C
delivery-line · microcopy
Made to order — ships in 5 working days
1 alternate
  • Made to order. Ships in 5 working days.
char_count: 39
verified

trust-strip — Standalone trust stack (under gallery)

2 authored slots
cert-logo-row · list (cert names; logos shipped by graphics-director)
  • CertiPUR
  • B Corp
  • Land to Market
  • FernMark
  • OEKO-TEX Standard 100

Order locked to brief.preferred_certifications_order_nhc. GOTS / GOLS / RWS deliberately excluded.

verified · CertiPUR verified · Airelle B Corp / LTM / FernMark
delivery-pill · microcopy
Made to order — ships in 5 working days
char_count: 39

materials-breakdown — Layer-by-layer construction

2 authored slots
section-heading · headline
Inside the Natural Harmony Select
2 alternates
  • What this mattress is made of
  • Layer by layer
char_count: 35
layer-cards · list (4 cards)
  1. Velura knit cover — TENCEL™ and cashmere infused — A breathable knit blend that sits soft against the skin and moves moisture away in warm conditions.
  2. Airelle Natural Wool Comfort Layer — Airelle Natural Wool is 100% New Zealand wool. It naturally regulates temperature and feels dry on humid Gulf nights.
  3. Individually Pocketed Spring Core — Individually wrapped pocket springs at hotel-grade density. Each spring moves on its own to follow the body.
  4. Reinforced Edge Zone — A reinforced perimeter runs the full length of every side. No foam-encased edge — breathable along the entire side.
5 verified claim references

comparison-table — Intra-range NHC tiers (Essentia / Select / Reserve)

4 authored slots
section-heading · headline
Compare the Natural Harmony range
2 alternates
  • Three ways to sleep on wool
  • Which Natural Harmony is right for you
tier-card-essentia · table
Essentia · Essential
Height
27 cm
Build
Regular never-turn
Core
Individually Pocketed Spring Core
Comfort
Airelle Natural Wool, entry density
Edge
Reinforced Edge Zone
From
Dhs. 3,501
tier-card-select · You're viewing
Select · Premier
Height
30 cm
Build
Regular never-turn
Core
Individually Pocketed Spring Core
Comfort
Airelle Natural Wool enhanced + plush foam
Edge
Reinforced Edge Zone
From
Dhs. 3,921
tier-card-reserve · table
Reserve · Signature
Height
35 cm
Build
Euro-top, dual-spring
Core
Individually Pocketed Spring Core + micropocket
Comfort
Airelle Natural Wool + cashmere-blended finish
Edge
Reinforced Edge Zone
From
Dhs. 5,337

Exactly three NHC tier cards. No external brand cards (Avocado / Naturalmat / Simba / DreamCloud / Vi-Spring all forbidden per brief.comparison_section_policy.cross_brand_competitor_cards_allowed=false).

certifications — Cert detail band

2 authored slots
section-heading · headline
The certifications behind this mattress
2 alternates
  • Certifications, in plain language
  • What our materials are certified for
cert-detail-list · list (5 items)
  1. Cushioning Comfort Layer — Tests our comfort foams against limits for harmful substances, low-emission VOCs, and long-term durability.
  2. Airelle wool source — B Corp, Land to Market, FernMark certified. Our Airelle Natural Wool comes from a B Corp-certified source whose farms are Land to Market verified for regenerative grazing and FernMark-authenticated as NZ origin.
  3. Land to Market (Airelle wool source) — Verifies that the wool flock comes from farms practising holistic planned grazing measured against Evidence of Regeneration metrics.
  4. FernMark (Airelle wool source) — A New Zealand government country-of-origin trademark that confirms the wool is genuinely sourced from New Zealand farms.
  5. OEKO-TEX Standard 100 — Tests finished textile components for harmful substances against a 100-substance reference list.
2 verified claim references

sleep-trial-and-warranty — Risk-reversal

3 authored slots
section-heading · headline
Buy with confidence
2 alternates
  • Risk-free trial and warranty
  • How we stand behind every mattress
trial-block · body
{{ claim-needed: 100-night sleep trial }}
unverified · placeholder

brief.claims[10] is status:unverified. Marketing audit explicitly states "No visible sleep trial period." Section degrades to warranty-only at runtime.

warranty-block · body
{{ claim-needed: 10-year warranty }}
partial · placeholder

brief.claims[9] is status:partial. Metafield exists; legal warranty terms document not in audit bundle.

reviews — Customer reviews

1 authored slot
section-heading · headline
What our customers say
2 alternates
  • Customer reviews
  • Hear from sleepers
char_count: 22

faq — Image-with-faq accordion

1 authored slot · 8 entries · reconciled w/ schema.jsonld
Is this mattress suitable for hot, humid Gulf climates?

Yes. The Airelle Natural Wool Comfort Layer wicks moisture away from the body, and the Individually Pocketed Spring Core lets air move through the mattress instead of trapping heat the way solid foam layers can. The Velura knit cover — TENCEL™ and cashmere infused is engineered to feel dry against the skin in warm conditions.

What is the depth, and will it fit standard bed frames?

The Natural Harmony Select has an overall depth of 30 cm. This fits the vast majority of bed frames and divan bases designed for mattresses up to 30–35 cm. If your frame uses a low-profile base, confirm the combined height suits your preference before ordering.

What is the difference between Firm and Extra Firm?

Two firmness profiles, with the same comfort stack and cover across both. Firm is designed for back and combination sleepers. Extra Firm suits stomach sleepers and heavier bodies. Firmness is set at the spring level, so you feel the difference in support, not in the materials above it.

Will this mattress sleep too soft or too firm for me?

Select sits in the middle of the Natural Harmony range at 30 cm, with a plusher Cushioning Comfort Layer over the same Individually Pocketed Spring Core used across the range. If you prefer a firmer feel, see the Essentia tier; for a softer, dual-spring euro-top, see Reserve.

When will my mattress arrive?

Each Natural Harmony Select is built to your specification when your order is placed — Huxberry does not warehouse finished mattresses. Orders ship within 5 working days of purchase.

Can I pay in instalments using Tabby or Tamara?

Yes. At checkout you can split the total into 4 payments with Tabby or 3 payments with Tamara. Both providers are integrated directly on the product page, so you see the per-payment amount for your chosen size before adding to cart.

What certifications does the New Zealand wool supplier hold?

The Airelle Natural Wool comfort layer is 100% New Zealand wool, sourced from a B Corp-certified producer. The Airelle wool source carries B Corp, Land to Market, and FernMark certifications — supplier-level attestations of regenerative grazing and sustainable sourcing.

How do I care for a Natural Harmony Select mattress?

Use a fitted mattress protector from day one. Rotate the mattress head-to-foot every three months for the first year. Spot-clean spills with cold water and a clean cloth. The Select is never-turn — the comfort stack is single-sided, so it should not be flipped.

9 verified claim references post-run patch · 2026-05-11

No provenance / Made-in question. No organic-claim question. No sleep-trial question (storewide forbidden). Eight entries — reconciled to match schema.jsonld FAQPage one-to-one per the new Phase 4 reconciliation gate. See FAQ-PATCH-NOTE.md.

related-products — Cross-sell rail

1 authored slot
section-heading · headline
Pairs well with
2 alternates
  • Complete your sleep setup
  • Add to your bedroom
char_count: 15

Warnings — placeholders rendered

  • sleep-trial-and-warranty.trial-block — claim "100-night sleep trial" (status: unverified). Section degrades to warranty-only at runtime if huxberry.trial_nights metafield is unset.
  • sleep-trial-and-warranty.warranty-block — claim "10-year warranty" (status: partial). Warranty pill gated on huxberry.warranty_years metafield; live legal warranty terms document not in audit bundle.
  • hero.atf-trust-badges (pill 2) — claim "10-year warranty" (status: partial). Pill renders only when huxberry.warranty_years metafield is set.
  • Trial-night pill intentionally OMITTED from hero.atf-trust-badges (only three pills: delivery / warranty / GCC delivery) because trial-night offering is unverified.