graphics-director
Graphics direction — pdp
Sonnet · phase 3 · 14 shots, alt-text canon: 14
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run · 2026-05-11-stage-5b-natural-harmony-pdp
generated · 2026-05-11 17:19 UTC
Warnings

Photography Brief

Treatment
mixed Inherited from theme.json photography.treatment — matches the product's studio+lifestyle hybrid approach.
Mood
natural light warm minimal materials-forward soft-neutral tones heritage-craft quietly confident
Warm chips = additions from brief brand_voice_notes (Vi-Spring / Naturalmat register).
Subject Emphasis

Product-led with close material detail — mattress cross-section layers, Velura knit cover texture (TENCEL™ and cashmere infused), Airelle Natural Wool Comfort Layer, Reinforced Edge Zone coils. Bedroom lifestyle context is secondary. Cross-sell and comparison imagery uses clean still-life with consistent neutral background.

Lighting

Natural side light at late-afternoon temperature (~3000 K), gentle shadow falloff across the mattress surface. Bedroom shots: warm lamp-adjacent fill (~2800–3200 K) to evoke a lived-in evening register — leather, linen, candlelight vocabulary. Never institutional fluorescent. Close material details: controlled directional softbox at ~3200 K replicating window-adjacent north light, reveals texture depth without hot spots.

Color Palette Anchor
#ffffff page bg
#efefe5 surface
#fff9f5 cream warm
#54412f canonical brown
#537156 CTA green (resting)
#191919 fg / text
FORBIDDEN on any hero/band/wall surface: #585048 (announcement-bar warm-gray — confined to that strip only)  |  #3A4F3C (hover/active only — no dominant set or wall fill)
Do Not
  • No #585048 as a hero, wall, or band background fill — announcement-bar warm-gray only
  • No #3A4F3C as a dominant set color or wall fill — hover/active state only
  • No overhead flat-lay studio shots
  • No cool-tone fluorescent or blue-tinted lighting
  • No model facing camera in hero or primary gallery image
  • No organic certification badge props (no GOLS, GOTS, RWS logos in lifestyle set dressing)
  • No manufacturing-location identifiers — no 'Made in UAE' packaging, no factory-floor context, no Sharjah locale
  • No invented brand names or proprietary tech labels in any diagram overlay
  • No synthetic or white-seamless studio backgrounds for lifestyle shots
  • No competing brand products or logos in any frame
  • No pure-white or cool-gray sterile room set dressing

Shot List — 14 shots

gallery.main-image hero 1:1

Natural Harmony Select mattress, front-three-quarter angle on a neutral warm-gray linen-draped surface, 30 cm profile clearly visible, Velura knit cover texture readable at this distance. No person in frame. Clean interior background in cream-warm (#fff9f5-adjacent) tones.

Brand consistency: Background and surface tones anchor to #fff9f5 cream-warm and #efefe5 surface palette from theme.json. No #585048 anywhere in frame. The mattress Velura cover in its natural off-white/oat tone reads as the hero surface.

alt: "Natural Harmony Select mattress, 30 cm profile, Velura knit cover, front-three-quarter view on neutral linen surface"
gallery.lifestyle-shot lifestyle 1:1

Bedroom scene: Natural Harmony Select mattress dressed in undyed linen bedding, warm-lamp side light, timber bed frame or raw-wood surface. Morning or late-evening register. No visible person required; if present, back-of-body in relaxed repose, face away from camera.

Brand consistency: Scene palette: #fff9f5 cream linens, #efefe5 surface, warm timber suggesting #54412f canonical brown warmth (evening/family surface). No #585048 wall color, no #3A4F3C set dressing.

alt: "Natural Harmony Select mattress dressed in linen bedding in a warmly lit minimal bedroom"
gallery.cross-section-diagram diagram 4:3

Edge-on mattress cross-section showing four verified material layers with label callout lines: (1) Velura knit cover — TENCEL™ and cashmere infused; (2) Airelle Natural Wool Comfort Layer; (3) Cushioning Comfort Layer; (4) Individually Pocketed Spring Core with Reinforced Edge Zone rows. The perimeter rows are visible at the edge as a distinct reinforced band. No foam-encased edge visible.

Brand consistency / CRITICAL: Labels MUST use only brief.claims[].allowed_copy. No 'organic', 'GOTS', 'RWS', 'GOLS', or manufacturing-location language in any label. Overlay background: #ffffff or #efefe5. Labels in IveMode ≥14 px, #191919.

alt: "Labeled cross-section: Velura knit cover, Airelle Natural Wool Comfort Layer, Cushioning Comfort Layer, Individually Pocketed Spring Core with Reinforced Edge Zone"
gallery.material-detail detail 1:1

Macro tight crop of the Velura knit cover fabric (TENCEL™ and cashmere infused), shot edge-on or from slight above to show the knit weave structure, textile depth, and soft-rib texture. Alternatively: the Reinforced Edge Zone coils at the mattress edge, showing the dual-row geometry without foam encasing.

Brand consistency: Fabric tone should read as warm-cream, aligning with #fff9f5 / #efefe5 surface palette. No color correction toward cool-gray or blue.

alt: "Macro close-up of Velura knit cover — TENCEL™ and cashmere infused, showing the woven textile structure"
buy-box.sleep-bundle-toggle studio 1:1

Three cross-sell product tiles for the Sleep Bundle toggle strip: (a) Organic Cotton Bedding Bundle — folded bedding set on neutral surface; (b) ActivChill Mattress Protector — flat-lay or slight angle on white/cream background; (c) Organic Latex Pillow — side-on profile on linen-draped surface. Each shot is a clean still-life, consistent warm-neutral background, consistent lighting.

Brand consistency: Background: #ffffff or #fff9f5. Cross-sell SKUs belong to Organic Collection — legitimate. However, product tile images must NOT carry GOLS/GOTS/RWS badge overlays (would bleed organic framing onto NHC PDP surface).

alt: "Sleep Bundle cross-sell products: Organic Cotton Bedding Bundle, ActivChill Mattress Protector, and Organic Latex Pillow"
trust-strip.cert-logo-row badge 1:1 decorative

Five certification badge logos in NHC-approved order: (1) CertiPUR, (2) B Corp, (3) Land to Market, (4) FernMark, (5) OEKO-TEX Standard 100. Each badge at official proportions, monochrome or full-color per cert body guidelines, on transparent or #ffffff background. Max 80 px wide each.

Brand consistency / CRITICAL: NHC cert set ONLY. No RWS, GOTS, GOLS logos. Must replace any live GOTS/RWS assets in the CDN per audit-02 correction. B Corp / Land to Market / FernMark are supplier-level (Wisewool/Airelle) — adjacent copy must attribute them accordingly.

alt: "" (decorative — cert names conveyed by adjacent text labels)
materials-breakdown.layer-cards detail 4:3

Four material-layer card images: Card 1 — Individually Pocketed Spring Core coil array, side-on or three-quarter, showing individually wrapped pocket springs and Reinforced Edge Zone rows; Card 2 — Airelle Natural Wool, loose or compressed, natural fibre texture on warm-neutral background; Card 3 — Cushioning Comfort Layer slice, showing cellular foam structure; Card 4 — Velura knit cover fabric swatch, slightly draped to show TENCEL™ and cashmere infused knit structure.

Brand consistency: All four images lit consistently at 3000–3200 K, soft directional light from same angle. Background: #efefe5 surface or #fff9f5 cream-warm. No 'organic' props or label overlays. Spring card: warm-steel, not chrome-cold. Wool card: natural oat/cream, not bleached-white.

alt: "Natural Harmony Select material layers: Individually Pocketed Spring Core, Airelle Natural Wool Comfort Layer, Cushioning Comfort Layer, and Velura knit cover — TENCEL™ and cashmere infused"
comparison-table.tier-card-essentia studio 1:1

Natural Harmony Essentia mattress, clean front-three-quarter still-life on warm-neutral background, 27 cm profile visible, consistent with Select and Reserve card imagery. No model, no bedroom context — product-comparison card image that must be visually consistent across all three tier cards.

Brand consistency: Background: #ffffff or #efefe5 surface. Lighting identical to Select and Reserve cards — soft directional, 3000–3200 K. No #537156 highlight border on Essentia card (reserved for Select current-product marker).

alt: "Natural Harmony Essentia mattress, 27 cm height, front-three-quarter view for range comparison"
comparison-table.tier-card-select studio 1:1

Natural Harmony Select mattress, clean front-three-quarter still-life on warm-neutral background, 30 cm profile visible — the current PDP product. The 'NOW VIEWING' badge and #537156 accent border are design overlays, not photographic elements. Visual treatment identical to Essentia and Reserve cards.

Brand consistency: Background: #ffffff or #efefe5 surface. Product image does not carry any color treatment — the #537156 accent border is a CSS overlay. No #585048 or #3A4F3C as background fills.

alt: "Natural Harmony Select mattress, 30 cm height, current product, front-three-quarter view for range comparison"
comparison-table.tier-card-reserve studio 1:1

Natural Harmony Reserve mattress, clean front-three-quarter still-life on warm-neutral background, 35 cm Euro-top profile clearly visible, consistent with Essentia and Select card imagery. The Reserve's greater height and Euro-top silhouette are distinguishably taller than the 30 cm Select.

Brand consistency: Background: #ffffff or #efefe5 surface. The #54412f canonical warm brown is the CTA accent for the Reserve card (Signature-Collection convention per brand_color_usage_notes) — design overlay only, not a photographic backdrop. Product image background remains neutral.

alt: "Natural Harmony Reserve mattress, 35 cm Euro-top profile, front-three-quarter view for range comparison"
certifications.cert-detail-list badge 1:1 decorative

Five certification badge logos at larger resolution than the trust-strip row, in NHC-approved order: (1) CertiPUR, (2) B Corp, (3) Land to Market, (4) FernMark, (5) OEKO-TEX Standard 100. Each badge at full-color official artwork, on transparent or #ffffff background, ≥200 px wide for this section's display size.

Brand consistency / CRITICAL: Same NHC-approved cert set as trust-strip. No RWS, GOTS, GOLS. B Corp / Land to Market / FernMark attributed to Wisewool in adjacent copy — not claimed as product-level certifications.

alt: "" (decorative — cert names and descriptions conveyed by adjacent visible text)
sleep-trial-and-warranty.supporting-image lifestyle 4:3 optional

Bedroom or unboxing-adjacent scene conveying calm confidence and risk-free comfort. Suggested: a neatly dressed bed with the Natural Harmony Select mattress partially unwrapped or fully made-up in cream linen, warm morning light from a window, no clutter. Evokes 'bring it home, trust the rest' without superlatives.

Brand consistency: Scene palette: #fff9f5 cream linens, warm-timber accents suggesting #54412f canonical brown warmth. No #585048 wall color. No dark-green (#3A4F3C) plant props or styling. No warranty certificates or packaging labels visible in frame.

alt: "Warmly lit bedroom with Natural Harmony Select mattress dressed in cream linen, conveying calm confidence"
faq.supporting-image lifestyle 4:3

Image-with-faq left half: Natural Harmony Select mattress corner shown edge-on with the Reinforced Edge Zone visible, or a bedroom scene with natural light suggesting breathability and comfort. Warm, calm, non-superlative. Complements the FAQ topic range (sleep position, Gulf-climate breathability, care, sizing).

Brand consistency: Scene palette anchored to #efefe5 surface and #fff9f5 cream-warm. No certification badge props visible in shot. No manufacturing-location identifiers. Background walls: warm-neutral, not #585048.

alt: "Natural Harmony Select mattress corner detail showing zoned steel perimeter, in a warmly lit bedroom setting"
related-products.product-card-rail studio 1:1

Three to four product card images for the cross-sell rail: NHC Organic Latex Pillow, ActivChill Mattress Protector, Organic Cotton Bedding Bundle, and/or another Huxberry accessory. Each is a clean still-life on warm-neutral background (#ffffff or #fff9f5), consistent lighting and framing. Products fill 70–80% of the 1:1 frame.

Brand consistency: Background: #ffffff or #fff9f5. Consistent lighting temperature (3000–3200 K) across all cards. No GOLS/GOTS/RWS badge overlays on product tile images (would bleed organic framing onto NHC page surface).

alt: "Huxberry sleep accessories cross-sell: pillow, mattress protector, and bedding bundle product images"

Alt-Text Canon — 14 entries

Section Slot Alt Text Decorative
gallery main-image Natural Harmony Select mattress, 30 cm profile, Velura knit cover, front-three-quarter view on neutral linen surface
gallery lifestyle-shot Natural Harmony Select mattress dressed in linen bedding in a warmly lit minimal bedroom
gallery cross-section-diagram Labeled cross-section: Velura knit cover, Airelle Natural Wool Comfort Layer, Cushioning Comfort Layer, Individually Pocketed Spring Core with Reinforced Edge Zone
gallery material-detail Macro close-up of Velura knit cover — TENCEL™ and cashmere infused, showing the woven textile structure
buy-box sleep-bundle-toggle Sleep Bundle cross-sell products: Organic Cotton Bedding Bundle, ActivChill Mattress Protector, and Organic Latex Pillow
trust-strip cert-logo-row (empty — decorative) yes
materials-breakdown layer-cards Natural Harmony Select material layers: Individually Pocketed Spring Core, Airelle Natural Wool Comfort Layer, Cushioning Comfort Layer, and Velura knit cover — TENCEL™ and cashmere infused
comparison-table tier-card-essentia Natural Harmony Essentia mattress, 27 cm height, front-three-quarter view for range comparison
comparison-table tier-card-select Natural Harmony Select mattress, 30 cm height, current product, front-three-quarter view for range comparison
comparison-table tier-card-reserve Natural Harmony Reserve mattress, 35 cm Euro-top profile, front-three-quarter view for range comparison
certifications cert-detail-list (empty — decorative) yes
sleep-trial-and-warranty supporting-image Warmly lit bedroom with Natural Harmony Select mattress dressed in cream linen, conveying calm confidence
faq supporting-image Natural Harmony Select mattress corner detail showing zoned steel perimeter, in a warmly lit bedroom setting
related-products product-card-rail Huxberry sleep accessories cross-sell: pillow, mattress protector, and bedding bundle product images